DEI in the Workplace 2025: Why Apple and Costco Are Doubling Down on Inclusion
- OtterStream HR
- Jan 13
- 3 min read
Hey there, HR enthusiasts! It's your friendly neighborhood HR guru from Otter Stream HR, and today we're diving into a topic that's hotter than my coffee this morning (and trust me, I like it scalding) – workplace inclusion and DEI initiatives.

How Industry Leaders Are Reshaping the DEI Conversation in 2025
While some companies are doing the corporate equivalent of a panic-delete of their inclusion initiatives, retail giant Costco and tech titan Apple are both saying "Not so fast!" These aren't just any companies – we're talking about one of the world's most valuable tech companies and the fifth-largest retailer globally. When they take a stand, it's worth paying attention.
Major Corporations Taking a Stand on DEI Programs
Both companies recently rejected shareholder proposals to eliminate or evaluate their DEI programs. And here's the kicker – they didn't just politely decline. They came out swinging with business-focused arguments that basically said, "This isn't just about doing good; this is about doing good business."
The Business Impact of Strong DEI Policies in Corporate America
Costco's board didn't just defend their position – they called out the political agenda behind the anti-DEI movement. They essentially said, "Hey, if anyone's creating unnecessary burdens here, it's the folks trying to dismantle programs that work for our business." (I'm paraphrasing, but how cool is that level of directness?)
How Apple's DEI Strategy Drives Business Success
Meanwhile, Apple's leadership team is standing firm on their position that DEI initiatives are fundamental to their operational management. You know, the same operational management that's helped make them one of the most successful companies in history. Just saying!
Implementing Effective DEI Strategies in Modern Workplaces
Here's what these corporate giants understand that others might be missing:
Strong DEI practices aren't just about compliance – they're about creating better decision-making environments
Diverse perspectives lead to better products and services (because surprise, your customers aren't all identical!)
Company culture isn't just a nice-to-have – it's a competitive advantage
Best Practices for DEI Implementation in 2025
Instead of asking "Should we keep our DEI initiatives?" maybe the better question is "How can we make our DEI initiatives work better for everyone?" Here's what that might look like:
Focus on outcomes rather than optics (because results speak louder than rhetoric)
Build inclusive processes that make business sense (because artificial barriers are just bad business)
Create environments where innovation thrives (because great ideas don't check boxes before showing up)
The Future of Workplace Diversity and Inclusion
Look, I get it. When the winds of change blow through corporate America, it's tempting to bend. But here's what I've learned from years in HR: the best companies don't chase trends – they chase results.
And when industry leaders like Costco and Apple are willing to stand their ground and say, "Actually, these programs are valuable to our business," maybe it's time for other companies to stop hitting the panic button and start asking better questions about how to make their DEI initiatives more effective.
Because at the end of the day, it's not about political statements or checking boxes. It's about building better, stronger, more successful companies where people can do their best work. And isn't that what we're all after?
What do you think? How is your company approaching inclusion in 2025? Drop a comment below or reach out – I'd love to hear your thoughts!
Written with coffee and conviction by your friends at Otter Stream HR, where we believe great workplaces work for everyone.
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